More and more people are realising that blogging is one of the best ways to start your own online business. It requires minimal start up costs, you can build an impressive and loyal readership over time and once you know how to monetize your blog it can also bring in a decent income that will keep on coming even on the days when you don’t update your blog.
» Here We Collected 32 Advertising Networks for Publishers. So get start to earn money from these Advertisers by publishing their Advertisement on your Blog or Website.
01. AdBrite, Inc.
AdBrite is the efficient ad exchange serving over 1 billion impressions to over 150 million people on over 120,000 sites every day. We give our customers access to best-in-class targeting, data and optimization technology, client service and complete control over what matters most - results. Whether you are looking to maximize campaign ROI or publisher yield, AdBrite is the most effective, transparent place to do it.
02. Bizo, Inc.
Bizo is a business audience targeting platform and advertising network that represents a new approach to online B2B marketing with precise ad targeting that's based on a prospect's anonymous bizographics or business demographics - industry, functional area, seniority, size of company, and more. This unique understanding of a person's bizographics allows Bizo to deliver powerful ad targeting based on these non-personally identifiable attributes and behaviors.
03. Burst Media
Burst Media is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst firmly believes the privacy of web users must be protected and the most effective way to preserve that privacy is to confine their data to the site level. Burst Media as well as Burst adConductor collects no personally identifiable data. All users who receive an ad served by Burst retain complete anonymity where Burst is concerned. As ads are delivered, Burst does not acquire or collect any personal information about you. Your name, address, phone number, and email address all remain your private property.
04. AOL Advertising
AOL Inc. is a leading global Web services company with an extensive suite of brands and offerings. AOL is focused on attracting and engaging consumers and providing valuable online advertising services via AOL Advertising (a subsidiary of AOL Inc.), which integrates AOL's leading media properties, targeted marketing technology, and Advertising.com's mass reach into a unified advertising solution for advertisers and publishers.
05. Batanga Network
Batanga, Inc., is the leading U.S. Hispanic-focused online media company. The Batanga Network reaches the most U.S. Hispanics online, across all categories and all demographics. Utilizing market exclusive targeting technologies, the network effectively aggregates and delivers online audiences within culturally relevant online environments.
06. Dedicated Media
Dedicated Media has been a leader of online media sales since 2004 and operate a number of successful divisions: Dedicated Networks - a powerful online advertising network based in Los Angeles with offices in New York, and CPA DNA - a top-tier cost per acquisition network that establishes relationships for advertisers and affiliates through performance-based technology.
07. Inflection Point Media
Inflection Point Media is the leading behavioral targeting solution serving the business decision maker marketplace. We connect business marketers with business decision makers.
08. Clearspring Technologies Inc.
Clearspring connects publishers, and advertisers to audiences on the social web. Clearspring's AddThis platform provides publishers with sharing tools and analytics for their website. Clearspring's Audience Platform leverages AddThis to allow advertisers to reach audiences based on their interests.
09. Cox Digital Solutions
Cox Digital Solutions provides compelling online advertising solutions that connect advertisers with engaged users and publishers with quality brands. As the only company to offer the largest integrated source of premium national reach and local engagement including 7,000+ specialty content and 1,300 local sites, Cox Digital Solutions delivers results for advertisers, agencies, and publishers.
10. Lotame Solutions, Inc.
Lotame™ is a marketing technology company. Lotame, through its flagship platform product, Crowd Control™, enables web site publishers and marketers to aggregate relevant audiences of Internet consumers and to deliver online advertising to these audiences. Lotame only customizes Internet audiences on the basis of anonymous demographic, interest and web usage data collected from its web publishing and data partners; and Lotame only retains the anonymous data that it collects for a maximum period of 9 months.
11. eXelate
eXelate partners with online media companies to manage data collection on their sites for the purpose of online ad targeting. We do not collect personally identifiable information or sensitive information like specific health or financial data. We enable ad buyers to target specific audiences in a way that monitors each pixel. We also help website partners by centralizing opt-out requests for all ad buyers that work with eXelate.
12. RadiumOne
RadiumOne is the first online ad network to leverage social data on the Web. Through our unique Sharegraph™ process, we enable brands to identify users who are most likely to interact with their ads.
13. Vibrant Media, Inc.
Vibrant In-Text Solutions highlight words in web content, gaining mindshare by aligning relevant information with the words that define brands and products. These solutions are user-initiated, allowing the user to control his or her experience by delivering information only when users move their mouse over a relevant word or phrase of interest.
14. Kontera
Kontera is a good network if you are just starting out as a publisher or if your content is text heavy. You can get into the network through Scribefire or sign up directly, and the code is simple to install. The downside is you will have a ton of double underlined ads at random locations in your text. For some readers it can be a nuisance. This is a great network while you are still at the “I want to pay the server bill” stage.
15. Text Link Ads
This network deals in paid text links which typically find their home in your sidebar. There is a lot of upside to Text Link Ads. You don’t need gaudy banners, they pay well and they are generally transparent to your audience. Unfortunately, they are on rather shaky ground Google and using TLA can get you penalized in the engines. For most small publishers this won’t be a significant issue, but if strong positioning in the SERP is absolutely critical for your business, this should be a consideration.
16. Commission Junction
Commission Junction deals in cost per action and affiliate programs. If you run a site that reviews products or otherwise encourages buying behavior, this network can be extremely lucrative. Typically the payouts per action are substantially higher than cost per impression or cost per click networks, unfortunately if your site does not convert viewers into buyers you won’t see a dime. There are tons of affiliate networks out there, commission junction is one of the largest andmost well known.
17. Adsense
The most recognizable ad network on the web, Google’s contextual ads make up a huge percentage of online advertising. The reason is that they are one size fits all, no matter what your site Google probably has an ad for you. Not only that, their fill rate is superb and they are an easy network to get into. What’s the downside? It’s easy to outgrow them, you will eventually find that Google’s payout for many verticals isn’t as good as you could be making elsewhere. At that point, it might be time to start looking at other providers and using Google as a remnant to fill your unsold inventory.
18. Technorati Media
This is one of the ad providers we use here at HTSAA. Technorati Media has a fantastic sales and support staff and CPMs I have only seen rivaled by Gorilla Nation and Federated Media. They payout at 50% and they currently sell skyscrapers, leaderboards and rectangles. The downside is that they are difficult to get into (they currently work with about 100 publishers) and because they are new, they have a limited number of campaigns available. If you have a few other providers for your unsold inventory, I can’t say better things about Technorati.
19. Tribal Fusion
Like Technorati Media, Tribal Fusion is a rep agency so you will have a sales staff behind you trying to sell advertising into your vertical. The result is very competitive CPMs and a fill rate that comes from being behind an established network. Unfortunately, getting into Tribal Fusion isn’t easy. Bad economic times are also causing them to decrease the number of publishers they let in, which will be especially difficult for smaller publishers who might have been just large enough to get in under other conditions.
20. Federated Media
While I have never worked with Federated Media personally, I will say that they are a premiere agency for top-tier bloggers. They have some of the highest CPMs in the industry and they have a sales staff that is constantly working to drive new, innovative campaigns to their publishers. You will need substantial traction to have a chance to be accepted by Federated Media, but once you get a few hundred thousand monthly impressions it’s worth sending in an application.
21. Gorilla Nation
Gorilla Nation is another network I haven’t worked with directly, but it has the reputation as one of the best ad providers for medium to large publishers. Like all rep agencies your biggest problem will be fill, they can’t provide hard numbers (since they are different depending on the publisher) but expect to see a 30% fill rate.
22. Forbes Business Network
Forbes Business Network is specialty ad network for business and finance blogs run by the salespeople at Forbes. I have had a love hate relationship with FBN. They are a great provider of premium advertising, seeing $5 CPMs in some cases. Unfortunately, depending on the month the number of campaigns and their fill rate can be extremely low (under 10%). Forbes is a great addition to the chain, but it is unlikely to be your only ad provider.
23. Performacing Ads
Performancing is in the business of selling 125 x 125 ads now. For anyone who has spent time in content production, you would know that the 125 x 125 is a hugely popular format for bloggers. Performancing has been a mixed bag, their interface is great and implementation of the code is easy but you still spend a great deal of time waiting for your ad space to be sold. It’s good but not a perfect solution.
24. Videoegg
Videoegg has a large inventory of ads for wdigets, social networks and other rich media platforms. It’s a great network for anyone with a traditionally difficult to monetize platform.
25. Social Spark
Social Spark allows advertisers to buy bloggers time and space and get them to write about products and services — that’s right, it’s an advertorial exchange. This is another buyer beware scenario, not because Google will frown on you (the IZEA team worked hard to unruffle those feathers) but because the advertorial model is still young in Blogging circles and there is a lot of backlash associated with using it. Transparency seems to be the biggest takeaway when using a service like this, Social Spark forces it but even without the nudge in the right direction be sure to realize you are playing with your reader’s trust. That being said, I think everyone would do well to realize that advertorial has been in media since the invention of the newstand, it might be time for us to get over ourselves just a little.
26. Review Me
ReviewMe is another Advertorial marketplace with a few less checks and balances as Social Spark. The same rules apply.
27. InterClick
While I would have liked a higher fill rate, what I like about interClick is your ability to see just about everything about the campaigns that you are running. They offer skyscrapers, leaderboards and rectangles as well as popup ads (if you’re into that sort of thing). This network should definitely be used
28. Casale Media
Casale Media is a notoriously difficult network to get into, but everything I’ve heard suggest that they run into fewer dilution problems than similar networks.
29. Pheedo
When you absolutely, positively must have advertising in every portion of your digital life Pheedo is here to help you place ads in your RSS feeds. Everyone loves getting feed subscribers but they hate the fact that their most valuable readers almost never see their shiny new brand advertisement. I don’t put ads in my feed but I’ve heard that Pheedo is a good (if not particularly lucrative) solution.
30. Magpie
Magpie, the original Twitter advertising network, assists brands to harness the power of conversation.
31. Pubmatic
Pubmatic isn’t really an ad provider, but it will help you make money. Pubmatic acts as an advertising optimizer, you put in pre-existing tags and it serves the ones that will provide you with the highest CPMs. Typically, they are seeing lifts in revenue from between 10-30%. In practice this is heavily dependent on the networks you are running and how you are choosing to run them.
32. Rubicon Project
Finally let’s look at the Rubicon Project, another ad optimizer that also acts as an ad provider. Using deals with many major networks, Rubicon will not only serve you ads from your stable of providers but will also pick other providers which might provide you with higher CPMs. From what I’ve seen Rubicon is a great tool, but it’s not for everyone. Reporting can be slow and inaccurate, and depending on the number of networks you are trying to setup it can be difficult to get started. Rubicon also needs several hundred impressions to properly optimize your inventory.
References : Autoads, howtosplit image courtesy
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